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Payment gateways & UPI · Alternatives

Best Setu alternatives in India (2026)

Setu is a payment gateways & upi product from Setu (Pine Labs), Bengaluru, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 17 are built in India.

Setu review

Quick answer

The closest alternatives to Setu are Juspay (On request), BillDesk (On request), M2P Fintech (On request), Zeta (On request) and Decentro (On request).

Setu alternatives compared

Ranked by how closely each product matches Setu's category, pricing model, platforms and business size, then by rating. Prices exclude GST.

#SoftwareStarting priceFree planPlatformsMade in IndiaRatingCompare
Setu logoSetu (current)On requestNoWebYes4.2/5
1Juspay logoJuspayOn requestNoWebYes4.4/5
2BillDesk logoBillDeskOn requestNoWebYes4.4/5
3M2P Fintech logoM2P FintechOn requestNoWebYes4.3/5
4Zeta logoZetaOn requestNoWebYes4.2/5
5Decentro logoDecentroOn requestNoWebYes4.2/5
6Innoviti logoInnovitiOn requestNoWebYes4.3/5
7Payphi (PhiCommerce) logoPayphi (PhiCommerce)On requestNoWebYes4.2/5
8Lyra Network India logoLyra Network IndiaOn requestNoWebYes4.2/5
9Bharat BillPay (BBPS) logoBharat BillPay (BBPS)On requestNoWebYes4.1/5
10Getepay logoGetepayOn requestNoWebYes4.1/5
11GoKwik logoGoKwikOn requestNoWebYes4.1/5
12AeronPay logoAeronPayOn requestNoWebYes4.1/5
13Adyen logoAdyenOn requestNoWebNo4.2/5
142C2P logo2C2POn requestNoWebNo4.2/5
15Checkout.com logoCheckout.comOn requestNoWebNo4.1/5
16PayU logoPayUPay as you goNoWebYes4.7/5
17Cashfree Payments logoCashfree PaymentsPay as you goNoWebYes4.7/5
18Paytm Payment Gateway logoPaytm Payment GatewayPay as you goNoWebYes4.7/5
19Instamojo Payments logoInstamojo PaymentsPay as you goNoWebYes4.6/5
20PhonePe Payment Gateway logoPhonePe Payment GatewayPay as you goNoWebYes4.6/5

Top 10 Setu alternatives in detail

Juspay logo

1. Juspay

Juspay · Bengaluru · Payment gateways & UPI · 4.4/5

Payment orchestration and checkout for large merchants and banks.

On request

Quote-based

BillDesk logo

2. BillDesk

IndiaIdeas.com · Mumbai · Payment gateways & UPI · 4.4/5

Enterprise payment and bill-pay platform used by banks and utilities.

On request

Quote-based

Zeta logo

4. Zeta

Zeta · Bengaluru · Payment gateways & UPI · 4.2/5

Modern card and banking processing for banks and fintechs.

On request

Quote-based

Decentro logo

5. Decentro

Decentro · Bengaluru · Payment gateways & UPI · 4.2/5

Banking and payments APIs for fintech products.

On request

Quote-based

Innoviti logo

6. Innoviti

Innoviti Technologies · Bengaluru · Payment gateways & UPI · 4.3/5

Payment terminals and enterprise retail payments.

On request

Quote-based

Getepay logo

10. Getepay

Futuretek Commerce Pvt Ltd · Jaipur · Payment gateways & UPI · 4.1/5

RBI-authorised payment aggregator with UPI, cards and wallets plus basic business management tools.

On request

Quote-based

Setu alternatives by what you need

How to choose a Setu alternative

  • Compare the total cost: MDR on UPI is zero by regulation, but cards, net banking and international payments carry 1.5–3%, plus GST on fees.
  • Ask for success-rate data on your traffic mix. A gateway with weak bank integrations loses a few percent of every checkout silently.
  • Check onboarding requirements — website content, business registration, bank verification — before building the checkout.

Setu alternatives — FAQs

What is the best alternative to Setu in 2026?+

The closest matches to Setu on App Advisor are Juspay (On request), BillDesk (On request), M2P Fintech (On request). They are ranked by how closely their category, pricing model, platforms and target business size match Setu, then by rating. The best choice depends on your team size and budget.

Is there a free alternative to Setu?+

None of the 20 closest alternatives to Setu has a free plan. Most offer a free trial instead, so ask for one before you commit.

Is there an Indian alternative to Setu?+

Yes. 17 alternatives are built in India, including Juspay (On request), BillDesk (On request), M2P Fintech (On request). Indian products usually handle GST, TDS and UPI natively and bill in rupees.

Setu vs Juspay: which is better?+

Juspay is the closest match to Setu in our catalogue. Compare them side by side before you book a demo.

How were these Setu alternatives chosen?+

Every product listed sits in payment gateways & upi or a category Setu also covers, and Setu (Pine Labs)'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.

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