1. Marin Software
Marin Software · San Francisco · Advertising & PPC management · 4.3/5
Cross-channel ad management.
On request
Quote-based
Advertising & PPC management · Alternatives
Best Taboola alternatives in India (2026)
Taboola is an advertising & ppc management product from Taboola, New York, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 4 have a free plan, 4 are built in India, and 4 start cheaper or free.
Quick answer
The closest alternatives to Taboola are Marin Software (On request), WordStream (On request), Skai (On request), Criteo (On request) and Outbrain (On request). Google Ads is the top-ranked option with a free plan.
Why businesses look for a Taboola alternative
There is no free plan
Taboola has no free tier. 4 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Taboola is built in United States. 4 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Taboola alternatives compared
Ranked by how closely each product matches Taboola's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Taboola (current) | On request | No | Web | No | 4.2/5 | — |
| 1 | Marin Software | On request | No | Web | No | 4.3/5 | |
| 2 |  WordStream | On request | No | Web | No | 4.2/5 | |
| 3 |  Skai | On request | No | Web | No | 4.2/5 | |
| 4 |  Criteo | On request | No | Web | No | 4.2/5 | |
| 5 |  Outbrain | On request | No | Web | No | 4.2/5 | |
| 6 |  Adyogi | On request | No | Web | Yes | 4.2/5 | |
| 7 |  AdEngage by Vidooly | On request | No | Web | Yes | 4.2/5 | |
| 8 |  Bannerflow | On request | No | Web | No | 4.1/5 | |
| 9 |  Glance | On request | No | Web | Yes | 4.2/5 | |
| 10 |  Pacvue | On request | No | Web | No | 4/5 | |
| 11 |  Sellics (Perpetua) | On request | No | Web | No | 4.1/5 | |
| 12 |  Mgid | On request | No | Web | No | 4/5 | |
| 13 |  Hotstar Ads | On request | No | Web | Yes | 4.1/5 | |
| 14 |  Bidnamic | On request | No | Web | No | 3.9/5 | |
| 15 |  AdSparc | Revenue share | No | Web | No | 3.9/5 | |
| 16 |  Lunio | On request | No | Web | No | 3.9/5 | |
| 17 |  Google Ads | Free | Yes | Web | No | 4.7/5 | |
| 18 |  LinkedIn Campaign Manager | Free | Yes | Web | No | 4.7/5 | |
| 19 |  Meta Ads Manager | Free | Yes | Web | No | 4.7/5 | |
| 20 |  Microsoft Advertising | Free | Yes | Web | No | 4.7/5 |
Top 10 Taboola alternatives in detail
2. WordStream
WordStream (LocaliQ) · Boston · Advertising & PPC management · 4.2/5
PPC management for small businesses.
On request
Quote-based
On request
Quote-based
On request
Quote-based
On request
Quote-based
6. Adyogi
Adyogi · Gurugram · Advertising & PPC management · 4.2/5
Automated ads for e-commerce brands built in India.
On request
Quote-based
Compared with Taboola
- Built in India (Gurugram)
7. AdEngage by Vidooly
Vidooly · Noida · Advertising & PPC management · 4.2/5
YouTube ad optimisation.
On request
Quote-based
Compared with Taboola
- Built in India (Noida)
8. Bannerflow
Bannerflow · Stockholm · Advertising & PPC management · 4.1/5
Display creative management.
On request
Quote-based
9. Glance
Glance (InMobi) · Bengaluru · Advertising & PPC management · 4.2/5
Lock-screen content and ads platform.
On request
Quote-based
Compared with Taboola
- Built in India (Bengaluru)
On request
Quote-based
Taboola alternatives by what you need
Cheaper than Taboola
Free Taboola alternatives
Indian alternatives to Taboola
How to choose a Taboola alternative
- Use the platforms' native tools until you manage several accounts or channels.
- For marketplace sellers, dedicated Amazon/Flipkart ad tools pay for themselves quickly.
- Check whether reporting reconciles with your actual sales data, not just platform-reported conversions.
Taboola alternatives — FAQs
What is the best alternative to Taboola in 2026?+
The closest matches to Taboola on App Advisor are Marin Software (On request), WordStream (On request), Skai (On request). They are ranked by how closely their category, pricing model, platforms and target business size match Taboola, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Taboola?+
Yes. 4 of the 20 alternatives listed have a free plan or are free: Google Ads (Free), LinkedIn Campaign Manager (Free), Meta Ads Manager (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Taboola?+
Yes. 4 alternatives are built in India, including Adyogi (On request), AdEngage by Vidooly (On request), Glance (On request). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Taboola vs Marin Software: which is better?+
Marin Software is the closest match to Taboola in our catalogue. Compare them side by side before you book a demo.
How were these Taboola alternatives chosen?+
Every product listed sits in advertising & ppc management or a category Taboola also covers, and Taboola's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
Marin Software alternativesWordStream alternativesSkai alternativesCriteo alternativesOutbrain alternativesAdyogi alternativesAdEngage by Vidooly alternativesBannerflow alternativesGlance alternativesPacvue alternativesSellics (Perpetua) alternativesMgid alternativesAll advertising & ppc management alternativesBrowse all alternatives