₹2,000/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹500/mo higher (₹2,000/mo vs ₹1,500/mo)
Marketing automation · Alternatives
Best Zoho Marketing Plus alternatives in India (2026)
Zoho Marketing Plus is a marketing automation product from Zoho Corporation, Chennai, priced at ₹1,500/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 5 are built in India, and 3 start cheaper or free.
Quick answer
The closest alternatives to Zoho Marketing Plus are SalesHandy (₹2,000/mo), Smartlead (₹3,000/mo), Ortto (₹2,500/mo), GMass (₹1,600/mo) and Woodpecker (₹2,000/mo). Published prices in this list start at ₹800/month.
Why businesses look for a Zoho Marketing Plus alternative
Cost
Zoho Marketing Plus starts at ₹1,500/mo. 3 alternatives start lower or have a free plan.
Zoho Marketing Plus alternatives compared
Ranked by how closely each product matches Zoho Marketing Plus's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Zoho Marketing Plus (current) | ₹1,500/mo | No | Web | Yes | 4.5/5 | — |
| 1 | SalesHandy | ₹2,000/mo | No | Web | Yes | 4.4/5 | |
| 2 |  Smartlead | ₹3,000/mo | No | Web | Yes | 4.4/5 | |
| 3 |  Ortto | ₹2,500/mo | No | Web | No | 4.4/5 | |
| 4 |  GMass | ₹1,600/mo | No | Web | No | 4.2/5 | |
| 5 |  Woodpecker | ₹2,000/mo | No | Web | No | 4.2/5 | |
| 6 |  Insightly Marketing | ₹2,400/mo | No | Web | No | 4.3/5 | |
| 7 |  Outplay | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 8 |  Instantly | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 9 |  Lemlist | ₹3,200/mo | No | Web | No | 4.2/5 | |
| 10 |  Customer.io | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 11 |  Mailshake | ₹4,800/mo | No | Web | No | 4.2/5 | |
| 12 |  Pabbly Email Marketing | ₹2,000/mo | No | Web | Yes | 4.6/5 | |
| 13 |  SendX | ₹800/mo | No | Web | Yes | 4.6/5 | |
| 14 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 15 |  Constant Contact | ₹1,000/mo | No | Web | No | 4.4/5 | |
| 16 |  Campaign Monitor | ₹900/mo | No | Web | No | 4.4/5 | |
| 17 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 18 |  Twilio Flex | Pay as you go | No | Web | No | 4.2/5 | |
| 19 |  Vonage Video API | Pay as you go | No | Web | No | 4.2/5 | |
| 20 |  Mailchimp Transactional | ₹1,600/mo | No | Web | No | 4.3/5 |
Top 10 Zoho Marketing Plus alternatives in detail
2. Smartlead
Smartlead · Bengaluru · Marketing automation · 4.4/5
Cold email infrastructure with unlimited mailboxes.
₹3,000/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹1,500/mo higher (₹3,000/mo vs ₹1,500/mo)
₹2,500/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹1,000/mo higher (₹2,500/mo vs ₹1,500/mo)
₹1,600/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹100/mo higher (₹1,600/mo vs ₹1,500/mo)
₹2,000/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹500/mo higher (₹2,000/mo vs ₹1,500/mo)
₹2,400/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹900/mo higher (₹2,400/mo vs ₹1,500/mo)
7. Outplay
Outplay · Wilmington · Marketing automation · 4.2/5
Multi-channel sales engagement built by an Indian team.
₹3,000/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹1,500/mo higher (₹3,000/mo vs ₹1,500/mo)
₹3,000/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹1,500/mo higher (₹3,000/mo vs ₹1,500/mo)
₹3,200/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹1,700/mo higher (₹3,200/mo vs ₹1,500/mo)
10. Customer.io
Customer.io · Portland · Marketing automation · 4.4/5
Behaviour-based messaging for product teams.
₹8,000/mo
Free trial
Compared with Zoho Marketing Plus
- Starts ₹6,500/mo higher (₹8,000/mo vs ₹1,500/mo)
Zoho Marketing Plus alternatives by what you need
Cheaper than Zoho Marketing Plus
Indian alternatives to Zoho Marketing Plus
How to choose a Zoho Marketing Plus alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Zoho Marketing Plus alternatives — FAQs
What is the best alternative to Zoho Marketing Plus in 2026?+
The closest matches to Zoho Marketing Plus on App Advisor are SalesHandy (₹2,000/mo), Smartlead (₹3,000/mo), Ortto (₹2,500/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Zoho Marketing Plus, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Zoho Marketing Plus?+
None of the 20 closest alternatives to Zoho Marketing Plus has a free plan. Most offer a free trial instead, so ask for one before you commit.
What is the cheapest alternative to Zoho Marketing Plus?+
Among alternatives that publish a price, SendX starts lowest at ₹800/mo, compared with ₹1,500/mo for Zoho Marketing Plus. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Zoho Marketing Plus?+
Yes. 5 alternatives are built in India, including SalesHandy (₹2,000/mo), Smartlead (₹3,000/mo), Pabbly Email Marketing (₹2,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Zoho Marketing Plus vs SalesHandy: which is better?+
SalesHandy is the closest match to Zoho Marketing Plus in our catalogue. Key differences: Starts ₹500/mo higher (₹2,000/mo vs ₹1,500/mo). Compare them side by side before you book a demo.
How were these Zoho Marketing Plus alternatives chosen?+
Every product listed sits in marketing automation or a category Zoho Marketing Plus also covers, and Zoho Corporation's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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