₹2,500/mo
Free trial
Compared with Lemlist
- Starts ₹700/mo cheaper (₹2,500/mo vs ₹3,200/mo)
Marketing automation · Alternatives
Best Lemlist alternatives in India (2026)
Lemlist is a marketing automation product from Lemlist, Paris, priced at ₹3,200/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 5 are built in India, and 10 start cheaper or free.
Quick answer
The closest alternatives to Lemlist are Ortto (₹2,500/mo), Smartlead (₹3,000/mo), Outplay (₹3,000/mo), SalesHandy (₹2,000/mo) and Customer.io (₹8,000/mo). Published prices in this list start at ₹1,500/month.
Why businesses look for a Lemlist alternative
Cost
Lemlist starts at ₹3,200/mo. 10 alternatives start lower or have a free plan.
Indian support and GST
Lemlist is built in France. 5 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Lemlist alternatives compared
Ranked by how closely each product matches Lemlist's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Lemlist (current) | ₹3,200/mo | No | Web | No | 4.2/5 | — |
| 1 | Ortto | ₹2,500/mo | No | Web | No | 4.4/5 | |
| 2 |  Smartlead | ₹3,000/mo | No | Web | Yes | 4.4/5 | |
| 3 |  Outplay | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 4 |  SalesHandy | ₹2,000/mo | No | Web | Yes | 4.4/5 | |
| 5 |  Customer.io | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 6 |  Instantly | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 7 |  Insightly Marketing | ₹2,400/mo | No | Web | No | 4.3/5 | |
| 8 |  Zoho Marketing Plus | ₹1,500/mo | No | Web | Yes | 4.5/5 | |
| 9 |  Mailshake | ₹4,800/mo | No | Web | No | 4.2/5 | |
| 10 |  Woodpecker | ₹2,000/mo | No | Web | No | 4.2/5 | |
| 11 |  GMass | ₹1,600/mo | No | Web | No | 4.2/5 | |
| 12 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 13 |  Pabbly Email Marketing | ₹2,000/mo | No | Web | Yes | 4.6/5 | |
| 14 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 15 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 16 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 17 |  Twilio Flex | Pay as you go | No | Web | No | 4.2/5 | |
| 18 |  Reply.io | ₹4,000/mo | No | Web | No | 4.3/5 | |
| 19 |  Vonage Video API | Pay as you go | No | Web | No | 4.2/5 | |
| 20 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 |
Top 10 Lemlist alternatives in detail
2. Smartlead
Smartlead · Bengaluru · Marketing automation · 4.4/5
Cold email infrastructure with unlimited mailboxes.
₹3,000/mo
Free trial
Compared with Lemlist
- Starts ₹200/mo cheaper (₹3,000/mo vs ₹3,200/mo)
- Built in India (Bengaluru)
3. Outplay
Outplay · Wilmington · Marketing automation · 4.2/5
Multi-channel sales engagement built by an Indian team.
₹3,000/mo
Free trial
Compared with Lemlist
- Starts ₹200/mo cheaper (₹3,000/mo vs ₹3,200/mo)
₹2,000/mo
Free trial
Compared with Lemlist
- Starts ₹1,200/mo cheaper (₹2,000/mo vs ₹3,200/mo)
- Built in India (Ahmedabad)
5. Customer.io
Customer.io · Portland · Marketing automation · 4.4/5
Behaviour-based messaging for product teams.
₹8,000/mo
Free trial
Compared with Lemlist
- Starts ₹4,800/mo higher (₹8,000/mo vs ₹3,200/mo)
₹3,000/mo
Free trial
Compared with Lemlist
- Starts ₹200/mo cheaper (₹3,000/mo vs ₹3,200/mo)
₹2,400/mo
Free trial
Compared with Lemlist
- Starts ₹800/mo cheaper (₹2,400/mo vs ₹3,200/mo)
8. Zoho Marketing Plus
Zoho Corporation · Chennai · Marketing automation · 4.5/5
Unified marketing platform.
₹1,500/mo
Free trial
Compared with Lemlist
- Starts ₹1,700/mo cheaper (₹1,500/mo vs ₹3,200/mo)
- Built in India (Chennai)
₹4,800/mo
Free trial
Compared with Lemlist
- Starts ₹1,600/mo higher (₹4,800/mo vs ₹3,200/mo)
₹2,000/mo
Free trial
Compared with Lemlist
- Starts ₹1,200/mo cheaper (₹2,000/mo vs ₹3,200/mo)
Lemlist alternatives by what you need
How to choose a Lemlist alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Lemlist alternatives — FAQs
What is the best alternative to Lemlist in 2026?+
The closest matches to Lemlist on App Advisor are Ortto (₹2,500/mo), Smartlead (₹3,000/mo), Outplay (₹3,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Lemlist, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Lemlist?+
None of the 20 closest alternatives to Lemlist has a free plan. Most offer a free trial instead, so ask for one before you commit.
What is the cheapest alternative to Lemlist?+
Among alternatives that publish a price, Zoho Marketing Plus starts lowest at ₹1,500/mo, compared with ₹3,200/mo for Lemlist. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Lemlist?+
Yes. 5 alternatives are built in India, including Smartlead (₹3,000/mo), SalesHandy (₹2,000/mo), Zoho Marketing Plus (₹1,500/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Lemlist vs Ortto: which is better?+
Ortto is the closest match to Lemlist in our catalogue. Key differences: Starts ₹700/mo cheaper (₹2,500/mo vs ₹3,200/mo). Compare them side by side before you book a demo.
How were these Lemlist alternatives chosen?+
Every product listed sits in marketing automation or a category Lemlist also covers, and Lemlist's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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