The best CRM for a travel agency in India is one built around enquiries, itineraries and quotations, not just a sales pipeline. TravCRM and Sriggle Signature are India-focused travel CRMs that handle leads, itinerary building, supplier costs and payments. Technoheaven, TravelCarma and Trawex suit agencies that need a B2C or B2B booking engine with flight and hotel APIs. Travel Booster focuses on travel accounting. If you mainly need lead management and WhatsApp follow-ups, a general CRM such as Zoho CRM or LeadSquared can work. Travel software vendors in India generally quote on request rather than publishing prices.
This guide separates the main types of travel agency software, compares options, and explains what tour operators and agencies should check.
Types of travel agency software
Travel CRM
A travel CRM captures enquiries from your website, Instagram, WhatsApp, Google Ads and portals, then helps your team follow up, build itineraries, send quotations and convert. Travel-specific features include destination and hotel masters, day-wise itinerary builders, cost sheets with markups, and supplier management.
Travel agency booking software
Booking software, often called a travel portal or booking engine, lets customers or sub-agents search and book flights, hotels, buses and packages online. It needs GDS or supplier API connections (for example Amadeus, Sabre, Travelport or B2B consolidators such as TBO Holidays and Tripjack).
Tour operator software
Tour operators manage departures, group inventory, activity bookings, guides and vehicles. Global products such as Bókun, TrekkSoft, Checkfront and Lemax serve this, along with Indian tools.
Travel accounting software
Travel accounting has its own complications: GST on air tickets and hotel commissions, TCS on overseas tour packages, supplier and customer ledgers per booking, and BSP or airline reconciliation. Dedicated travel back-office software or a well-configured accounting package handles this.
Travel agency software compared
| Software | Type | Pricing | Best for |
|---|---|---|---|
| TravCRM | Travel CRM and itinerary builder | Quote-based | Indian DMCs and holiday agencies |
| Signature by Sriggle | Travel CRM and back office | Quote-based | Agencies wanting CRM plus operations |
| TraviYo | Travel CRM | See official site | Small and mid-size agencies |
| Technoheaven | Booking engine, B2B/B2C portal | Quote-based | Agencies building an online portal |
| TravelCarma | Travel portal and booking engine | Quote-based | OTAs and tour operators |
| Trawex | Travel technology and APIs | Quote-based | B2B portals needing supplier APIs |
| Travelopro | Travel portal development | Quote-based | Startups launching travel websites |
| Travel Booster | Travel back office and accounting | Quote-based | Agencies with heavy ticketing |
| TravClan | B2B travel platform | See official site | Independent agents |
| Tourwriter | Itinerary and quoting | See official pricing page | Tailor-made tour operators |
| Bókun | Tour and activity booking | See official pricing page | Activity and day-tour operators |
| Zoho CRM | General CRM | See official pricing page | Agencies wanting a customisable CRM |
TravCRM
TravCRM is designed for travel agencies, tour operators and DMCs. It handles lead capture, itinerary and package building, quotations with cost sheets, supplier management, and bookings. Pricing is quote-based. It is a good fit if most of your work is custom holiday packages.
Sriggle Signature
Signature by Sriggle combines a travel CRM with operations and back-office features, so the same booking flows from enquiry to vouchers, supplier payments and invoices. Pricing is quote-based.
Technoheaven, TravelCarma and Trawex
If you want customers or sub-agents to book online, look at Technoheaven, TravelCarma and Trawex. They build B2C and B2B booking engines connected to flight, hotel and activity suppliers. Ask which supplier connections are included in the quote and which you must contract separately, since API and GDS costs can exceed the software fee.
B2B platforms: TBO, TravClan and Tripjack
Many small agencies do not build a portal at all. They book through B2B platforms such as TBO Holidays, TravClan, Tripjack and EaseMyTrip Partner, and use a CRM for customers. This keeps technology costs low while you grow.
Using a general CRM for a travel agency
A general CRM can be the best CRM for a travel agency in India if your process is mostly lead follow-up and you can live without a built-in itinerary builder. Options:
- Zoho CRM: custom fields for destination, travel dates, pax and budget, plus a free edition.
- LeadSquared: strong for telecalling teams handling large volumes of ad leads.
- Freshsales: built-in phone and email with a clean interface.
- Bitrix24: CRM plus tasks and a free plan.
- HubSpot CRM: good for content-led agencies.
The trade-off is that you will build itineraries and cost sheets elsewhere. Our best CRM software in India guide compares these in more depth.
Travel accounting software
Travel accounting in India needs:
- GST handling for air tickets, hotel bookings, tour packages and service fees, which are taxed differently.
- TCS on overseas tour packages collected and reported correctly.
- Booking-wise profit, showing customer receipt against every supplier cost.
- Supplier and airline reconciliation, including BSP statements for IATA agents.
- Refunds and cancellation charges tracked per booking.
- Export to Tally or your accountant's system.
Travel Booster is a dedicated travel back office. Many smaller agencies use TallyPrime or Zoho Books with careful ledger setup; see our best accounting software guide. Always confirm your GST and TCS treatment with your CA.
Features that matter most
- Multi-channel lead capture, including WhatsApp, website forms and Facebook lead ads.
- Itinerary builder with day-wise plans, images, inclusions and exclusions.
- Quotation with cost sheet, markups and multiple options per enquiry.
- Supplier masters for hotels, transport and activities with contracted rates.
- Payment tracking for advances and balance due, with payment links. See our payment gateway comparison.
- Vouchers and documents generated automatically.
- Team performance reports by source, agent and destination.
- WhatsApp integration for quotes and reminders. Compare tools in WATI vs Interakt vs AiSensy.
How to choose travel agency software
- Map your business model. Custom holidays, group tours, ticketing, corporate travel or a B2B portal each need different software.
- Decide what to build and what to borrow. Many agencies should use B2B platforms for inventory and invest in CRM first.
- Test the itinerary builder with a real, messy multi-city package.
- Check accounting output for GST and TCS with your CA.
- Ask about supplier API costs separately from software fees.
- Confirm mobile access for sales staff on the move.
- Insist on a data export so your enquiry history stays yours.
FAQs
Which is the best CRM for a travel agency in India?
Travel-specific CRMs such as TravCRM and Sriggle Signature are best for agencies building custom packages, because they include itinerary builders and cost sheets. Agencies focused on lead follow-up can use Zoho CRM or LeadSquared.
What software do travel agents use for booking?
Travel agents book through B2B platforms such as TBO Holidays, TravClan and Tripjack, GDS systems such as Amadeus, Sabre and Travelport, or their own booking engines built with vendors such as Technoheaven, TravelCarma or Trawex.
What is tour operator software?
Tour operator software manages departures, group inventory, activities, guides and vehicles, and often lets customers book tours online. Examples include Bókun, TrekkSoft, Lemax and Tourwriter.
How much does travel agency software cost in India?
Most Indian travel software vendors, including TravCRM, Sriggle, Technoheaven and TravelCarma, quote prices after a demo. Supplier API and GDS connection costs are often extra.
Can I use Tally for travel agency accounting?
Yes, many agencies use TallyPrime with booking-wise ledgers. Dedicated travel back-office software such as Travel Booster helps if you handle high ticketing volumes or need BSP reconciliation.
Do I need a separate CRM and booking engine?
Not always. Small agencies often use a CRM plus a B2B booking platform. Agencies selling directly online at scale usually need a booking engine connected to their CRM.
