1. Phantombuster
Phantombuster · Paris · Lead generation & B2B data tools · 4.4/5
Automation and data extraction for lead gen.
Free plan
Free plan available
Lead generation & B2B data tools · Alternatives
Best Clay alternatives in India (2026)
Clay is a lead generation & b2b data tools product from Clay, San Francisco, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 15 have a free plan, 6 are built in India.
Quick answer
The closest alternatives to Clay are Phantombuster (Free plan), Dux-Soup (Free plan), IndiaMART (Free plan), TradeIndia (Free plan) and Justdial (Free plan). Phantombuster is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Clay alternative
Indian support and GST
Clay is built in United States. 6 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Clay alternatives compared
Ranked by how closely each product matches Clay's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Clay (current) | Free plan | Yes | Web | No | 4.2/5 | — |
| 1 | Phantombuster | Free plan | Yes | Web | No | 4.4/5 | |
| 2 |  Dux-Soup | Free plan | Yes | Web | No | 4.3/5 | |
| 3 |  IndiaMART | Free plan | Yes | Web | Yes | 4.8/5 | |
| 4 |  TradeIndia | Free plan | Yes | Web | Yes | 4.8/5 | |
| 5 |  Justdial | Free plan | Yes | Web | Yes | 4.8/5 | |
| 6 |  Sulekha | Free plan | Yes | Web | Yes | 4.8/5 | |
| 7 |  ExportersIndia | Free plan | Yes | Web | Yes | 4.8/5 | |
| 8 |  Expandi | ₹8,000/mo | No | Web | No | 4.2/5 | |
| 9 |  Dripify | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 10 |  LinkedHelper | ₹1,200/mo | No | Web | No | 4.2/5 | |
| 11 |  Zopto | ₹16,000/mo | No | Web | No | 4.2/5 | |
| 12 |  Alibaba.com | Free plan | Yes | Web | No | 4.6/5 | |
| 13 |  Octopus CRM | ₹800/mo | No | Web | No | 4.2/5 | |
| 14 |  Lusha | Free plan | Yes | Web | No | 4.5/5 | |
| 15 |  AeroLeads | Free plan | Yes | Web | Yes | 4.6/5 | |
| 16 |  RocketReach | Free plan | Yes | Web | No | 4.5/5 | |
| 17 |  Kaspr | Free plan | Yes | Web | No | 4.5/5 | |
| 18 |  Datanyze | Free plan | Yes | Web | No | 4.5/5 | |
| 19 |  LeadIQ | Free plan | Yes | Web | No | 4.5/5 | |
| 20 |  SalesQL | Free plan | Yes | Web | No | 4.4/5 |
Top 10 Clay alternatives in detail
2. Dux-Soup
Dux-Soup · Reading · Lead generation & B2B data tools · 4.3/5
LinkedIn automation extension.
Free plan
Free plan available
3. IndiaMART
IndiaMART InterMESH · Noida · Lead generation & B2B data tools · 4.8/5
India's largest B2B marketplace and lead source for manufacturers and traders.
Free plan
Free plan available
Compared with Clay
- Built in India (Noida)
4. TradeIndia
Infocom Network · New Delhi · Lead generation & B2B data tools · 4.8/5
B2B marketplace for Indian exporters and suppliers.
Free plan
Free plan available
Compared with Clay
- Built in India (New Delhi)
5. Justdial
Justdial (Reliance) · Mumbai · Lead generation & B2B data tools · 4.8/5
Local search and lead generation for services and retail.
Free plan
Free plan available
Compared with Clay
- Built in India (Mumbai)
Key features
- Free business listing
- Featured listings
- Banner ads
- Lead packages
- Business login dashboard (My Business)
6. Sulekha
Sulekha · Chennai · Lead generation & B2B data tools · 4.8/5
Local services marketplace and leads.
Free plan
Free plan available
Compared with Clay
- Built in India (Chennai)
7. ExportersIndia
Weblink.In · New Delhi · Lead generation & B2B data tools · 4.8/5
B2B directory for exporters.
Free plan
Free plan available
Compared with Clay
- Built in India (New Delhi)
8. Expandi
Expandi · Eindhoven · Lead generation & B2B data tools · 4.2/5
LinkedIn outreach automation.
₹8,000/mo
Free trial
Compared with Clay
- No free plan, unlike Clay
₹3,000/mo
Free trial
Compared with Clay
- No free plan, unlike Clay
10. LinkedHelper
LinkedHelper · Tallinn · Lead generation & B2B data tools · 4.2/5
LinkedIn outreach automation.
₹1,200/mo
Free trial
Compared with Clay
- No free plan, unlike Clay
Clay alternatives by what you need
Lowest published price
Free Clay alternatives
How to choose a Clay alternative
- Check data coverage for Indian companies specifically; global databases are thin below enterprise level here.
- Verify consent and privacy handling under India's DPDP Act before bulk outreach.
- Route leads into your CRM automatically — a lead tool without CRM sync becomes another spreadsheet.
Clay alternatives — FAQs
What is the best alternative to Clay in 2026?+
The closest matches to Clay on App Advisor are Phantombuster (Free plan), Dux-Soup (Free plan), IndiaMART (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Clay, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Clay?+
Yes. 15 of the 20 alternatives listed have a free plan or are free: Phantombuster (Free plan), Dux-Soup (Free plan), IndiaMART (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Clay?+
Among alternatives that publish a price, Octopus CRM starts lowest at ₹800/mo. Phantombuster also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Clay?+
Yes. 6 alternatives are built in India, including IndiaMART (Free plan), TradeIndia (Free plan), Justdial (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Clay vs Phantombuster: which is better?+
Phantombuster is the closest match to Clay in our catalogue. Compare them side by side before you book a demo.
How were these Clay alternatives chosen?+
Every product listed sits in lead generation & b2b data tools or a category Clay also covers, and Clay's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Clay alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Phantombuster alternativesDux-Soup alternativesIndiaMART alternativesTradeIndia alternativesJustdial alternativesSulekha alternativesExportersIndia alternativesExpandi alternativesDripify alternativesLinkedHelper alternativesZopto alternativesAlibaba.com alternativesAll lead generation & b2b data tools alternativesBrowse all alternatives