1. PushEngage
PushEngage · Bengaluru · Marketing automation · 4.6/5
Web push notifications built by an Indian team.
Free plan
Free plan available
Marketing automation · Alternatives
Best CleverTap alternatives in India (2026)
CleverTap is a marketing automation product from CleverTap, Mountain View, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 4 are built in India.
Quick answer
The closest alternatives to CleverTap are PushEngage (Free plan), Reelo (Free plan), SuprSend (Free plan), Fyno (Free plan) and Twilio Segment (Free plan). PushEngage is the top-ranked option with a free plan.
Why businesses look for a CleverTap alternative
Reported limitation
Only the Core entry tier carries a printed price; Pro and Ultimate are quote-only
Reported limitation
The published price is in US dollars — no INR price list is published for India
Reported limitation
Taxes are extra and add-ons are excluded from the quoted price
CleverTap alternatives compared
Ranked by how closely each product matches CleverTap's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | CleverTap (current) | Free plan | Yes | Web, Android, iOS | Yes | 4.8/5 | — |
| 1 | PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 2 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 3 |  SuprSend | Free plan | Yes | Web | Yes | 4.4/5 | |
| 4 |  Fyno | Free plan | Yes | Web | Yes | 4.4/5 | |
| 5 |  Twilio Segment | Free plan | Yes | Web | No | 4.4/5 | |
| 6 |  Hightouch | Free plan | Yes | Web | No | 4.3/5 | |
| 7 |  Apollo.io | Free plan | Yes | Web | No | 4.3/5 | |
| 8 |  Yesware | Free plan | Yes | Web | No | 4.3/5 | |
| 9 |  Mixmax | Free plan | Yes | Web | No | 4.3/5 | |
| 10 |  Snov.io | Free plan | Yes | Web | No | 4.3/5 | |
| 11 |  Brevo Conversations | Free plan | Yes | Web | No | 4.3/5 | |
| 12 |  Agora | Free plan | Yes | Web | No | 4.3/5 | |
| 13 |  PubNub | Free plan | Yes | Web | No | 4.3/5 | |
| 14 |  Pusher | Free plan | Yes | Web | No | 4.3/5 | |
| 15 |  Stream | Free plan | Yes | Web | No | 4.3/5 | |
| 16 |  Daily.co | Free plan | Yes | Web | No | 4.3/5 | |
| 17 |  Sendbird | Free plan | Yes | Web | No | 4.3/5 | |
| 18 |  Ably | Free plan | Yes | Web | No | 4.2/5 | |
| 19 |  Courier | Free plan | Yes | Web | No | 4.2/5 | |
| 20 |  Novu | Free plan | Yes | Web | No | 4.2/5 |
Top 10 CleverTap alternatives in detail
2. Reelo
Reelo · Ahmedabad · Marketing automation · 4.6/5
Customer engagement and loyalty for restaurants and retail.
Free plan
Free plan available
3. SuprSend
SuprSend · Bengaluru · Marketing automation · 4.4/5
Notification infrastructure built in Bengaluru.
Free plan
Free plan available
4. Fyno
Fyno · Bengaluru · Marketing automation · 4.4/5
Omnichannel notification platform built in Bengaluru.
Free plan
Free plan available
5. Twilio Segment
Twilio · San Francisco · Marketing automation · 4.4/5
Customer data platform for collecting and routing data.
Free plan
Free plan available
Free plan
Free plan available
7. Apollo.io
Apollo · San Francisco · Marketing automation · 4.3/5
B2B database with sequences and dialler.
Free plan
Free plan available
8. Yesware
Yesware (Vendasta) · Boston · Marketing automation · 4.3/5
Email tracking and templates for sales.
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
CleverTap alternatives by what you need
Free CleverTap alternatives
Indian alternatives to CleverTap
How to choose a CleverTap alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
CleverTap alternatives — FAQs
What is the best alternative to CleverTap in 2026?+
The closest matches to CleverTap on App Advisor are PushEngage (Free plan), Reelo (Free plan), SuprSend (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match CleverTap, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to CleverTap?+
Yes. 20 of the 20 alternatives listed have a free plan or are free: PushEngage (Free plan), Reelo (Free plan), SuprSend (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to CleverTap?+
Yes. 4 alternatives are built in India, including PushEngage (Free plan), Reelo (Free plan), SuprSend (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
CleverTap vs PushEngage: which is better?+
PushEngage is the closest match to CleverTap in our catalogue. Compare them side by side before you book a demo.
How were these CleverTap alternatives chosen?+
Every product listed sits in marketing automation or a category CleverTap also covers, and CleverTap's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
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