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Marketing automation · Pricing

CleverTap pricing in India (2026)

CleverTap has 3 published plans. Below is the full price list exactly as CleverTap publishes it, what each plan includes, and the costs people miss when budgeting.

Full CleverTap review

Starting price

From $85/month

Core plan, up to 5,000 MAU; taxes extra

Free plan / trial

30-day trial

Billing starts after the trial

CleverTap price list

Every price below is quoted from CleverTap's official pricing page in US dollars. We never convert or estimate prices.

PlanPriceBillingWhat it adds
Core$85/monthStarting price for up to 5,000 MAU; higher MAU tiers are priced on the pricing page selector
  • Omnichannel engagement
  • Real-time behavioural segmentation
  • Built-in experimentation
  • Starter CleverAI™ tokens included (600+)
ProQuote on requestPrice scales with the MAU tier selected; request a demo
  • Automated segmentation
  • In-depth insights
  • Send time and channel optimization
  • Personalization across touchpoints
  • 3000+ CleverAI™ tokens
UltimateQuote on requestMarked 'Recommended' for enterprise teams; request a demo
  • AI-powered journey automation
  • Predictive segments with explainability
  • Up to 10 years of data retention
  • 6000+ CleverAI™ tokens with priority allocation

Before you budget for CleverTap

  • Only the Core plan shows a printed price: $85/month for the up-to-5,000-MAU tier. Pro and Ultimate show features and CleverAI™ token allowances but no price, and route to 'Get a demo'.
  • The pricing page footnote reads: 'Taxes apply, excludes add-ons. Billing will start post 30-day trial.'
  • Pricing is tiered by monthly active users, with brackets published for up to 5,000, 20,000, 40,000, 60,000, 80,000, 100,000 and 100,000+ MAU.
  • The published price is in US dollars. CleverTap publishes no INR price list, so Indian buyers should confirm currency and GST treatment with sales.

Is CleverTap free?

No. CleverTap has no free plan. There is a 30-day trial; the pricing page states billing starts after it.

Prices change. Confirm the current price on CleverTap's pricing page before you sign.

CleverTap pricing FAQs

What is CleverTap pricing in India in 2026?+

CleverTap has 3 plans: Core at $85/month, Pro at Quote on request, Ultimate at Quote on request. CleverTap publishes these prices in US dollars, so your invoice depends on the exchange rate on the billing date.

Is CleverTap free?+

No. CleverTap has no free plan. There is a 30-day trial; the pricing page states billing starts after it.

Does CleverTap have a free trial?+

Yes — 30-day trial; the pricing page states billing starts after it. A trial is the cheapest way to test the workflow you actually care about before paying.

What is CleverTap pricing?+

CleverTap has three plans: Core, Pro and Ultimate. Core starts at $85/month for up to 5,000 monthly active users. Pro and Ultimate show no price and route to a demo. Taxes apply and add-ons are excluded.

What is the CleverTap price to start?+

$85/month is the published starting price on the Core plan at the up-to-5,000-MAU tier. The price rises with the MAU bracket you pick.

What are the CleverTap plans?+

Core (omnichannel engagement, real-time behavioural segmentation, built-in experimentation, 600+ CleverAI™ tokens), Pro (automated segmentation, in-depth insights, send time and channel optimization, 3000+ tokens) and Ultimate (AI-powered journey automation, predictive segments with explainability, up to 10 years of data retention, 6000+ tokens with priority allocation).

How is CleverTap priced — per user or per MAU?+

By monthly active users. The pricing page publishes brackets for up to 5,000, 20,000, 40,000, 60,000, 80,000, 100,000 and 100,000+ MAU.

Does CleverTap have a free trial?+

Yes. The pricing page states billing starts after a 30-day trial.

What is CleverTap pricing in India?+

CleverTap publishes no INR price list. The $85/month Core starting price is in US dollars, and the site says only that taxes apply, so Indian buyers should confirm currency and GST with sales.

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