1. Lucky Orange
Lucky Orange · Overland Park · Web analytics & CRO · 4.5/5
Heatmaps, recordings and chat.
Free plan
Free plan available
Web analytics & CRO · Alternatives
Best Hotjar alternatives in India (2026)
Hotjar is a web analytics & cro product from Hotjar (Contentsquare), Valletta, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 18 have a free plan, 3 are built in India.
Quick answer
The closest alternatives to Hotjar are Lucky Orange (Free plan), Zoho PageSense (Free plan), Freshmarketer CRO (Free plan), Microsoft Clarity (Free) and Crazy Egg (₹2,400/mo). Lucky Orange is the top-ranked option with a free plan. Published prices in this list start at ₹2,400/month.
Why businesses look for a Hotjar alternative
Indian support and GST
Hotjar is built in Malta. 3 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Hotjar alternatives compared
Ranked by how closely each product matches Hotjar's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Hotjar (current) | Free plan | Yes | Web | No | 4.5/5 | — |
| 1 | Lucky Orange | Free plan | Yes | Web | No | 4.5/5 | |
| 2 |  Zoho PageSense | Free plan | Yes | Web | Yes | 4.5/5 | |
| 3 |  Freshmarketer CRO | Free plan | Yes | Web | Yes | 4.5/5 | |
| 4 |  Microsoft Clarity | Free | Yes | Web | No | 4.5/5 | |
| 5 |  Crazy Egg | ₹2,400/mo | No | Web | No | 4.5/5 | |
| 6 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | |
| 7 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 9 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 11 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 12 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 | |
| 13 |  Segment Analytics | Free plan | Yes | Web | No | 4.4/5 | |
| 14 |  Woopra | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  Statcounter | €9/mo | No | Web | No | 3.9/5 | |
| 16 |  Databox | Free plan | Yes | Web | No | 4.4/5 | |
| 17 |  Mixpanel | Free plan | Yes | Web | No | 4.6/5 | |
| 18 |  Amplitude | Free plan | Yes | Web | No | 4.5/5 | |
| 19 |  Heap | Free plan | Yes | Web | No | 4.5/5 | |
| 20 |  PostHog | Free plan | Yes | Web | No | 4.5/5 |
Top 10 Hotjar alternatives in detail
2. Zoho PageSense
Zoho Corporation · Chennai · Web analytics & CRO · 4.5/5
Heatmaps, A/B testing and personalisation from Zoho.
Free plan
Free plan available
Compared with Hotjar
- Built in India (Chennai)
3. Freshmarketer CRO
Freshworks · San Mateo · Web analytics & CRO · 4.5/5
Heatmaps and A/B testing inside Freshmarketer.
Free plan
Free plan available
Compared with Hotjar
- Built in India (San Mateo)
4. Microsoft Clarity
Microsoft · Redmond · Web analytics & CRO · 4.5/5
Free heatmaps and session recordings.
Free
Free plan available
₹2,400/mo
Free trial
Compared with Hotjar
- No free plan, unlike Hotjar
6. Matomo
Matomo (InnoCraft) · Wellington · Web analytics & CRO · 4.6/5
Privacy-focused open-source analytics.
Free plan
Free plan available
Compared with Hotjar
- Open source
7. VWO
Wingify · New Delhi · Web analytics & CRO · 4.7/5
A/B testing and experimentation platform built in Delhi.
Free plan
Free plan available
Compared with Hotjar
- Built in India (New Delhi)
Free plan
Free plan available
Compared with Hotjar
- Open source
Free plan
Free plan available
Free plan
Free plan available
Hotjar alternatives by what you need
Lowest published price
Free Hotjar alternatives
Indian alternatives to Hotjar
How to choose a Hotjar alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Hotjar alternatives — FAQs
What is the best alternative to Hotjar in 2026?+
The closest matches to Hotjar on App Advisor are Lucky Orange (Free plan), Zoho PageSense (Free plan), Freshmarketer CRO (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Hotjar, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Hotjar?+
Yes. 18 of the 20 alternatives listed have a free plan or are free: Lucky Orange (Free plan), Zoho PageSense (Free plan), Freshmarketer CRO (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Hotjar?+
Among alternatives that publish a price, Crazy Egg starts lowest at ₹2,400/mo. Lucky Orange also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Hotjar?+
Yes. 3 alternatives are built in India, including Zoho PageSense (Free plan), Freshmarketer CRO (Free plan), VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Hotjar vs Lucky Orange: which is better?+
Lucky Orange is the closest match to Hotjar in our catalogue. Compare them side by side before you book a demo.
How were these Hotjar alternatives chosen?+
Every product listed sits in web analytics & cro or a category Hotjar also covers, and Hotjar (Contentsquare)'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
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