1. Gupshup Bot Builder
Gupshup · Mumbai · Live chat & chatbot software · 4.7/5
Build bots for many channels.
Pay as you go
Free trial
Compared with Amazon Lex
- Built in India (Mumbai)
Live chat & chatbot software · Alternatives
Best Amazon Lex alternatives in India (2026)
Amazon Lex is a live chat & chatbot software product from Amazon Web Services, Seattle, priced at Pay as you go. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 13 have a free plan, 9 are built in India.
Quick answer
The closest alternatives to Amazon Lex are Gupshup Bot Builder (Pay as you go), Tars (₹8,000/mo), LiveChat (₹1,600/mo), Olark (₹2,400/mo) and Zoho SalesIQ (Free plan). Zoho SalesIQ is the top-ranked option with a free plan. Published prices in this list start at ₹1,600/month.
Why businesses look for a Amazon Lex alternative
There is no free plan
Amazon Lex has no free tier. 13 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Amazon Lex is built in United States. 9 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Amazon Lex alternatives compared
Ranked by how closely each product matches Amazon Lex's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Amazon Lex (current) | Pay as you go | No | Web | No | 4.3/5 | — |
| 1 | Gupshup Bot Builder | Pay as you go | No | Web | Yes | 4.7/5 | |
| 2 |  Tars | ₹8,000/mo | No | Web | Yes | 4.6/5 | |
| 3 |  LiveChat | ₹1,600/mo | No | Web | No | 4.5/5 | |
| 4 |  Olark | ₹2,400/mo | No | Web | No | 4.4/5 | |
| 5 |  Zoho SalesIQ | Free plan | Yes | Web | Yes | 4.8/5 | |
| 6 |  Freshchat | Free plan | Yes | Web | Yes | 4.8/5 | |
| 7 |  Engati Chat | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  SmatBot | Free plan | Yes | Web | Yes | 4.7/5 | |
| 9 |  LiveHelpNow | $39/month (Essential) | No | Web | No | 4/5 | |
| 10 |  Tawk.to | Free | Yes | Web | No | 4.6/5 | |
| 11 |  Chaport | Free plan | Yes | Web | No | 4.5/5 | |
| 12 |  Smartsupp | Free plan | Yes | Web | No | 4.5/5 | |
| 13 |  Userlike | Free plan | Yes | Web | No | 4.5/5 | |
| 14 |  Botpress | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  IBM watsonx Assistant | Free plan | Yes | Web | No | 4.4/5 | |
| 16 |  Zoho SalesIQ Zobot | Free plan | Yes | Web | Yes | 4.6/5 | |
| 17 |  WotNot | Free plan | Yes | Web | Yes | 4.4/5 | |
| 18 |  Kommunicate Chat | ₹3,300/mo | No | Web | Yes | 4.6/5 | |
| 19 |  JivoChat | Free plan | Yes | Web | No | 4.3/5 | |
| 20 |  Drift | On request | No | Web | No | 4.1/5 |
Top 10 Amazon Lex alternatives in detail
₹8,000/mo
Free trial
Compared with Amazon Lex
- Built in India (Bengaluru)
₹1,600/mo
Free trial
Key features
- Website chat widget
- Basic widget customization (Starter)
- Full widget customization (Team and above)
- White label widget (Enterprise)
- Track up to 100 visitors (Starter)
₹2,400/mo
Free trial
5. Zoho SalesIQ
Zoho Corporation · Chennai · Live chat & chatbot software · 4.8/5
Website chat, visitor tracking and chatbots.
Free plan
Free plan available
Compared with Amazon Lex
- Has a free plan — Amazon Lex does not
- Built in India (Chennai)
6. Freshchat
Freshworks · San Mateo · Live chat & chatbot software · 4.8/5
Messaging and chatbots for support.
Free plan
Free plan available
Compared with Amazon Lex
- Has a free plan — Amazon Lex does not
- Built in India (San Mateo)
Free plan
Free plan available
Compared with Amazon Lex
- Has a free plan — Amazon Lex does not
- Built in India (Mumbai)
8. SmatBot
SmatBot (ByteQuest) · Hyderabad · Live chat & chatbot software · 4.7/5
Chatbot builder built in Hyderabad.
Free plan
Free plan available
Compared with Amazon Lex
- Has a free plan — Amazon Lex does not
- Built in India (Hyderabad)
9. LiveHelpNow
LiveHelpNow LLC · Doylestown · Live chat & chatbot software · 4/5
Live chat suite bundling a knowledge base, support portal and ticketing for service teams.
$39/month (Essential)
Free trial
Free
Free plan available
Compared with Amazon Lex
- Has a free plan — Amazon Lex does not
Key features
- Live Chat application (free)
- Chat Pages (free)
- Customisable widget (branding removal is a paid add-on)
- Ticketing (free)
- Knowledge Base (free)
Amazon Lex alternatives by what you need
Lowest published price
Free Amazon Lex alternatives
Indian alternatives to Amazon Lex
How to choose a Amazon Lex alternative
- Start with channels: if WhatsApp is where customers are, buy a WhatsApp-first tool.
- Test the bot on your actual FAQs; accuracy varies enormously.
- Check pricing on conversations versus seats.
Amazon Lex alternatives — FAQs
What is the best alternative to Amazon Lex in 2026?+
The closest matches to Amazon Lex on App Advisor are Gupshup Bot Builder (Pay as you go), Tars (₹8,000/mo), LiveChat (₹1,600/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Amazon Lex, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Amazon Lex?+
Yes. 13 of the 20 alternatives listed have a free plan or are free: Zoho SalesIQ (Free plan), Freshchat (Free plan), Engati Chat (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Amazon Lex?+
Among alternatives that publish a price, LiveChat starts lowest at ₹1,600/mo. Zoho SalesIQ also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Amazon Lex?+
Yes. 9 alternatives are built in India, including Gupshup Bot Builder (Pay as you go), Tars (₹8,000/mo), Zoho SalesIQ (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Amazon Lex vs Gupshup Bot Builder: which is better?+
Gupshup Bot Builder is the closest match to Amazon Lex in our catalogue. Key differences: Built in India (Mumbai). Compare them side by side before you book a demo.
How were these Amazon Lex alternatives chosen?+
Every product listed sits in live chat & chatbot software or a category Amazon Lex also covers, and Amazon Web Services's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
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