1. Amplitude
Amplitude · San Francisco · Web analytics & CRO · 4.5/5
Product analytics and experimentation.
Free plan
Free plan available
Web analytics & CRO · Alternatives
Best Mixpanel alternatives in India (2026)
Mixpanel is a web analytics & cro product from Mixpanel, San Francisco, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 19 have a free plan, 1 are built in India.
Quick answer
The closest alternatives to Mixpanel are Amplitude (Free plan), Heap (Free plan), PostHog (Free plan), Countly (Free plan) and Matomo (Free plan). Amplitude is the top-ranked option with a free plan.
Why businesses look for a Mixpanel alternative
Indian support and GST
Mixpanel is built in United States. 1 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Mixpanel does not list an Android app. 1 alternatives do.
Reported limitation
Mixpanel does not publish a concrete Growth price — 'Starts at $0' plus a calculator means you cannot compare it against rivals from the pricing page alone.
Reported limitation
Volume-based billing means an instrumentation mistake that fires extra events directly raises your bill.
Reported limitation
Growth caps at 20M events/month, so higher-volume products are pushed to sales-quoted Enterprise.
Mixpanel alternatives compared
Ranked by how closely each product matches Mixpanel's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Mixpanel (current) | Free plan | Yes | Web | No | 4.6/5 | — |
| 1 | Amplitude | Free plan | Yes | Web | No | 4.5/5 | vs Mixpanel |
| 2 |  Heap | Free plan | Yes | Web | No | 4.5/5 | vs Mixpanel |
| 3 |  PostHog | Free plan | Yes | Web | No | 4.5/5 | vs Mixpanel |
| 4 |  Countly | Free plan | Yes | Web | No | 4.4/5 | |
| 5 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | vs Mixpanel |
| 6 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 | vs Mixpanel |
| 7 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 8 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 9 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 11 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 | |
| 12 |  Segment Analytics | Free plan | Yes | Web | No | 4.4/5 | |
| 13 |  Woopra | Free plan | Yes | Web | No | 4.4/5 | |
| 14 |  Databox | Free plan | Yes | Web | No | 4.4/5 | |
| 15 |  Usermaven | $84/mo billed monthly (Growth) | No | Web | No | 3.9/5 | |
| 16 |  Triple Whale | Free plan | Yes | Web | No | 4.3/5 | |
| 17 |  Hotjar | Free plan | Yes | Web | No | 4.5/5 | |
| 18 |  Singular | Free plan | Yes | Web | No | 4.3/5 | |
| 19 |  Omniconvert | Free plan | Yes | Web | No | 4.3/5 | |
| 20 |  Google Analytics 4 | Free plan | Yes | Web, Android, iOS | No | 4.7/5 | vs Mixpanel |
Top 10 Mixpanel alternatives in detail
2. Heap
Heap (Contentsquare) · San Francisco · Web analytics & CRO · 4.5/5
Auto-captured product analytics.
Free plan
Free plan available
3. PostHog
PostHog · San Francisco · Web analytics & CRO · 4.5/5
Open-source product analytics, replay and flags.
Free plan
Free plan available
Compared with Mixpanel
- Open source
Key features
- Event-based analytics with 1M free events per month
- Funnels, retention, trends and path analysis
- Cohorts and user segmentation
- Autocapture as well as custom events
- Metered at $0.00005/event in the 1M–2M band, down to $0.000009/event above 250M
Free plan
Free plan available
5. Matomo
Matomo (InnoCraft) · Wellington · Web analytics & CRO · 4.6/5
Privacy-focused open-source analytics.
Free plan
Free plan available
Compared with Mixpanel
- Open source
6. VWO
Wingify · New Delhi · Web analytics & CRO · 4.7/5
A/B testing and experimentation platform built in Delhi.
Free plan
Free plan available
Compared with Mixpanel
- Built in India (New Delhi)
Free plan
Free plan available
Compared with Mixpanel
- Open source
Free plan
Free plan available
Free plan
Free plan available
Free plan
Free plan available
Mixpanel alternatives by what you need
Free Mixpanel alternatives
Indian alternatives to Mixpanel
How to choose a Mixpanel alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Mixpanel alternatives — FAQs
What is the best alternative to Mixpanel in 2026?+
The closest matches to Mixpanel on App Advisor are Amplitude (Free plan), Heap (Free plan), PostHog (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Mixpanel, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Mixpanel?+
Yes. 19 of the 20 alternatives listed have a free plan or are free: Amplitude (Free plan), Heap (Free plan), PostHog (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Mixpanel?+
Yes. 1 alternatives are built in India, including VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Mixpanel vs Amplitude: which is better?+
Amplitude is the closest match to Mixpanel in our catalogue. Compare them side by side before you book a demo.
How were these Mixpanel alternatives chosen?+
Every product listed sits in web analytics & cro or a category Mixpanel also covers, and Mixpanel's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Mixpanel alternative fits?
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Related alternatives
Amplitude alternativesHeap alternativesPostHog alternativesCountly alternativesMatomo alternativesVWO alternativesUmami alternativesMouseflow alternativesLogRocket alternativesStatsig alternativesPiwik PRO alternativesSegment Analytics alternativesAll web analytics & cro alternativesBrowse all alternatives