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CRM software · Alternatives

Best Salesforce Starter alternatives in India (2026)

Salesforce Starter is a crm software product from Salesforce, San Francisco, priced at Free · paid from $25/user/mo with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 20 have a free plan, 11 are built in India.

Quick answer

The closest alternatives to Salesforce Starter are Zoho CRM (₹800/mo), Freshsales (₹750/mo), Kylas CRM (Free plan), HubSpot CRM (Free plan) and Vtiger CRM (Free plan). Zoho CRM is the top-ranked option with a free plan. Published prices in this list start at ₹750/month.

Why businesses look for a Salesforce Starter alternative

Indian support and GST

Salesforce Starter is built in United States. 11 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.

Salesforce Starter alternatives compared

Ranked by how closely each product matches Salesforce Starter's category, pricing model, platforms and business size, then by rating. Prices exclude GST.

#SoftwareStarting priceFree planPlatformsMade in IndiaRatingCompare
Salesforce Starter logoSalesforce Starter (current)Free · paid from $25/user/moYesWebNo4.4/5
1Zoho CRM logoZoho CRM₹800/moYesWebYes4.9/5
2Freshsales logoFreshsales₹750/moYesWebYes4.8/5
3Kylas CRM logoKylas CRMFree planYesWebYes4.7/5
4HubSpot CRM logoHubSpot CRMFree planYesWebNo4.7/5
5Vtiger CRM logoVtiger CRMFree planYesWebYes4.7/5
6Bitrix24 logoBitrix24Free planYesWebNo4.6/5
7Zoho Bigin logoZoho BiginFree planYesWebYes4.7/5
8Freshsales Suite logoFreshsales Suite₹1,300/moYesWebYes4.7/5
9EngageBay logoEngageBayFree planYesWebNo4.5/5
10Capsule CRM logoCapsule CRMFree planYesWebNo4.5/5
11Zoho CRM for Real Estate logoZoho CRM for Real Estate₹800/moYesWebYes4.6/5
12Streak logoStreakFree planYesWebNo4.5/5
13EspoCRM logoEspoCRMFree planYesWebNo4.5/5
14Sales Simplify logoSales SimplifyFree planYesWebYes4.5/5
15Attio logoAttioFree planYesWebNo4.4/5
16Wakeupsales logoWakeupsalesFree planYesWebYes4.5/5
17Airtable CRM logoAirtable CRMFree planYesWebNo4.4/5
18Ampliz logoAmplizFree planYesWebYes4.4/5
19Freshworks CRM logoFreshworks CRM₹750/moYesWebYes4.5/5
20Notion CRM Templates logoNotion CRM TemplatesFree planYesWebNo4.3/5

Top 10 Salesforce Starter alternatives in detail

Zoho CRM logo

1. Zoho CRM

Zoho Corporation · Chennai · CRM software · 4.9/5

Sales CRM with deep customisation and a very large integration ecosystem.

₹800/mo

Free plan available

Compared with Salesforce Starter

  • Built in India (Chennai)

Key features

  • Lead, contact and deal management
  • Multiple sales pipelines
  • Sales forecasting
  • Built-in calling and email integration
  • Workflow rules
Freshsales logo

2. Freshsales

Freshworks · San Mateo · CRM software · 4.8/5

Sales CRM with built-in phone, email and chat.

₹750/mo

Free plan available

Compared with Salesforce Starter

  • Built in India (San Mateo)

Key features

  • Lead capture, qualification, routing and tracking
  • 360-degree customer view
  • Contact lifecycle stages
  • Contact scoring (Pro and above)
  • Kanban deal pipelines with drag-and-drop
Kylas CRM logo

3. Kylas CRM

Kylas · Pune · CRM software · 4.7/5

Flat-fee Indian CRM with unlimited users instead of per-seat pricing.

Free plan

Free plan available

Compared with Salesforce Starter

  • Built in India (Pune)

Key features

  • Lead, contact, company and deal management
  • Pipeline management
  • Quotations
  • Tasks
  • History feed
Vtiger CRM logo

5. Vtiger CRM

Vtiger · Bengaluru · CRM software · 4.7/5

Open-source-rooted CRM with sales, support and marketing, built in Bengaluru.

Free plan

Free plan available

Compared with Salesforce Starter

  • Built in India (Bengaluru)
  • Open source
Bitrix24 logo

6. Bitrix24

Bitrix24 · Alexandria · CRM software · 4.6/5

Free CRM with tasks, chat and website builder.

Free plan

Free plan available

Zoho Bigin logo

7. Zoho Bigin

Zoho Corporation · Chennai · CRM software · 4.7/5

Pipeline-centric CRM for very small businesses from Zoho.

Free plan

Free plan available

Compared with Salesforce Starter

  • Built in India (Chennai)
EngageBay logo

9. EngageBay

EngageBay · Mountain House · CRM software · 4.5/5

All-in-one CRM, marketing and support for small businesses.

Free plan

Free plan available

Salesforce Starter alternatives by what you need

How to choose a Salesforce Starter alternative

  • Work out your sales motion first. High-volume telecalling needs dialler integration, call recording and lead distribution. Long-cycle enterprise selling needs pipeline stages, quote management and forecasting. Very few products do both well.
  • Check WhatsApp seriously. In India it is the primary sales channel for most SMBs, and 'WhatsApp integration' ranges from a click-to-chat link to a full Business API implementation with templates and automation.
  • Then check adoption. The best CRM is the one your team actually updates — if data entry takes more than a few seconds per interaction, it will quietly go unused within a quarter.

Salesforce Starter alternatives — FAQs

What is the best alternative to Salesforce Starter in 2026?+

The closest matches to Salesforce Starter on App Advisor are Zoho CRM (₹800/mo), Freshsales (₹750/mo), Kylas CRM (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Salesforce Starter, then by rating. The best choice depends on your team size and budget.

Is there a free alternative to Salesforce Starter?+

Yes. 20 of the 20 alternatives listed have a free plan or are free: Zoho CRM (₹800/mo), Freshsales (₹750/mo), Kylas CRM (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.

What is the cheapest alternative to Salesforce Starter?+

Among alternatives that publish a price, Freshsales starts lowest at ₹750/mo. Zoho CRM also has a free plan. Prices are read from each vendor's website and exclude GST.

Is there an Indian alternative to Salesforce Starter?+

Yes. 11 alternatives are built in India, including Zoho CRM (₹800/mo), Freshsales (₹750/mo), Kylas CRM (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.

Salesforce Starter vs Zoho CRM: which is better?+

Zoho CRM is the closest match to Salesforce Starter in our catalogue. Key differences: Built in India (Chennai). Compare them side by side before you book a demo.

How were these Salesforce Starter alternatives chosen?+

Every product listed sits in crm software or a category Salesforce Starter also covers, and Salesforce's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.

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