Ad attribution and tracking.
Starts at
₹8,000/mo
Sales & Marketing
Best Web analytics & CRO in India (2026)
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
68 products compared5 made in India35 with a free plan
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Digital experience analytics.
Starts at
On request
Enterprise experience analytics.
Enterprise ready
Starts at
On request
Enterprise experimentation and DXP.
Enterprise ready
Starts at
On request
Experimentation and personalisation.
Starts at
On request
AI experimentation platform.
AI powered
Starts at
On request
Real-time analytics for publishers.
Starts at
On request
Content analytics for media.
Starts at
On request
Marketing data hub.
Starts at
On request
Marketing data integration.
Starts at
On request
Mobile measurement platform.
Mobile app
Starts at
On request
Ad attribution for high-spend advertisers.
Starts at
On request
Marketing attribution for e-commerce.
Starts at
On request
Cookie-free, privacy-friendly web analytics hosted in Germany as a lightweight GA alternative.
Starts at
$6/mo for 10,000 page views (Standard)
Enterprise digital analytics with session replay, friction detection and an AI analysis agent.
AI poweredEnterprise ready
Starts at
On request
Digital experience analytics with session replay and journey analysis for regulated industries.
Starts at
On request
Long-running web analytics service with live visitor feeds, session replay and heatmaps.
Starts at
€9/mo
Privacy-friendly website and product analytics with funnels, journeys and attribution.
Starts at
$84/mo billed monthly (Growth)
Ecommerce personalisation platform with product recommendations, personalised search, merchandising rules and A/B testing for Shopify and Adobe Commerce.
Starts at
On request
B2B revenue analytics unifying marketing, sales and product data for multi-touch attribution.
Starts at
On request
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose web analytics & cro
Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
What to look for
- ✓ Traffic and acquisition reports
- ✓ Event tracking and funnels
- ✓ Heatmaps and session replay
- ✓ A/B and multivariate testing
- ✓ Product analytics and retention cohorts
- ✓ Privacy-friendly, cookieless options
- ✓ Consent management
- ✓ Dashboards and alerts
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Web analytics & CRO — frequently asked questions
Is Google Analytics free?+
Yes. GA4 is free with generous limits; GA360 is the paid enterprise version. Alternatives such as Plausible and Matomo charge for privacy-first hosting.
Web analytics & CRO — popular searches
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